I launched and managed a freelance video initiative, The Visibility Project, focused on helping small businesses and creatives grow their social media presence through strategic, story driven short form video. I led the full production process, including content ideation, scripting, filming, editing, and publishing, while tailoring each video to platform algorithms, brand voice, and audience behavior.

I partnered with brands including Hadley Miller Photography, White & Willow RVA, Davenport Realty, and bbgb books, delivering measurable growth across reach, engagement, and viewership.