Outdoor Makeover
Client Storytelling
At Lucie Content, I lead fast-paced, strategy-driven content production for brand clients, translating single-day shoots into month-long social content ecosystems.
For ScrubHub, I executed a full one-day content grab, capturing structured interviews, spontaneous testimonials, and dynamic b-roll alongside GoPro and Insta360 footage. The shoot was designed to maximize versatility, allowing me to edit a high volume of short-form reels that highlighted product features, brand personality, and real client experiences across the month. For Outdoor Makeover, I focus on post-production–led storytelling, crafting broadcast-ready advertisements, social cutdowns, and case studies from existing content grabs and client testimonials. This work emphasizes clarity, pacing, and feature-forward storytelling while aligning with platform-specific requirements and client goals.
Across both projects, my role spans content strategy, on-site production, interview direction, and post-production, ensuring each shoot delivers scalable, high-impact content that extends far beyond a single filming day.
ScrubHub Car Wash